Introduction
Kelly Maxwell is a musician that is based in Chicago, Illinois. She is known for her covers on Tik Tok. She commissioned a logo for her debut single, "Better On My Own," which releases April 19, 2024.
The Process
The inspiration for her logo was her first name an her last name initial, "Kelly M." She wanted a modern look with different fonts. We settled on this design because it fit with her design preferences. I personally like this design because it reminds of industrial design with a modern style twist.
I experimented with how different fonts looked together, and how I could meld them together. I put the "K" and "E" together because it made a triangle, and the outline felt striking. I made the 2 "L's" look like the Roman Numeral, "2," because they gave the effect of pillars.
I turned the M sideways to differentiate it from her first name. Lastly, I put the "Y" at the bottom and made it part of the border because I wanted a chalice effect. I wanted the "Y" to look like it was holding the other letters up, it also draws the eye up to the other letters.
You can stay up to date on Kelly Maxwell's new single by checking out her Instagram.
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