Branding Project- Lalu the Author

Introduction

Lalu the Author is an anonymous poet on Instagram. I designed their logo based on their design specifications. Lalu the Author's design preference was an anime inspired owl.

Inspiration and Process

I wanted to owl to look anime/ cartoon-ish but not overly either. I wanted a classy look with a cute flare. To pay homage to Lalu the Author's original logo, I added 2 vines to the left and right of the owl to play with symmetry and to give it a boundary. I made that design choice because I wanted to play with the symmetry and asymmetry of the over all feel of the logo, which fits with the vibe of their poetry.  

(Original Logo)

In closing...

Lalu the Author will use their logo when they publish their first book. You can check out their social media by clicking the link below.

https://www.instagram.com/lalutheauthor/

Thanks for reading and Happy Writing!