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Branding Project- Pazzo

Updated: Jun 2


Introduction


Pazzo is a nostalgic rock band based in Chicago, Illinois. I made their Electronic Press Kit (EPK) and their website. Their style preferences were a spooky 90's gothic vibe for their website and Electronic Press Kit. I used their original logo and designed around it.

 

Inspiration and Process


I started working on their EPK first. I decided to have a black and white image of them as the header with their logo centered on the bottom of it because it felt clean and natural. I then added their social and contact links in the upper right hand corner. From there, I added their About, Music, and Gig List sections. All links are clickable on their EPK. I really liked how the header looked on their EPK, so I decided to emulate it on the home page of their website.

 


(Pazzo's EPK)


Pazzo's website is organized into the following pages: Home-About- Tour - Music & Videos- Contact. I used the same design I used in the header of their EPK on their home page, took away the social links, and added a headline that supports their current album. I added 2 buttons, one clicks to a landing page of places you can stream their current album and the other leads to the "About" page of their website. I went with this design because it felt cohesive, simple, and easy to navigate.

 

From there, I designed the rest of the site like a normal website with Pazzo's style preferences in mind. I used a garnet red as the accent color, and I used black and white as the main site's colors.

 

In closing...


You can check out Pazzo's website by clicking the link below.



You can download their EPK by clicking below.




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